On & Off The Grid

Dispatches from the global solar revolution
Credit: Action Images / Alex Morton

中国 • 英利 • 光伏入户

By , in Markets, Soccer, Sponsorships

For those estimated three billion people watching or planning to watch this year’s FIFA World Cup™, you may notice something slightly unusual: Chinese characters on the high-profile perimeter boards surrounding the football pitches.

So what’s the deal? Why now? And what do the advertisements say?

First, it’s important to remember than Mandarin Chinese is the most commonly spoken language in the world, familiar to roughly 15% to 20% of the world’s population. It’s also important to note that football is an incredibly popular sport in China and for Chinese people…


Solar on the World Stage

By , in Markets, Soccer, Sponsorships, Technology

Tomorrow, the world will turn its attention to Brazil for the opening match of the 2014 FIFA World CupTM. Thirty-two teams, representing 32 countries, will come together to compete for one of the most coveted titles in sports. More than three billion people, or roughly half of the world’s population, are expected to tune in for at least some portion of the tournament.

As a sponsor of the 2014 FIFA World Cup, our goal is simple: to show the world that solar technology is ready to solve our planet’s energy…


The Distributed Revolution In North America

By , in Markets

Distributed Generation (DG) is a hot topic these days, and many analysts are painting a rosy picture of small electric generating facilities dotting homes and businesses across the American landscape, delivering power to nearby consumers and businesses.  Deutsche Bank, Morgan Stanley, UBS, and PricewaterhouseCoopers (PWC), to name only a few, have recently published pieces on the rise of DG – some even describe an extreme scenario where a grid is no longer needed. In a PwC survey, more than 90% of utility and power executives based in North America thought…