Meet the Editorial Team behind On & Off the Grid:
Vice President of Global Marketing
Judy is our Vice President of Global Marketing, and has been with Yingli Solar since 2009. She is responsible for global marketing and brand strategy, advertising and promotion campaigns, as well as major marketing sponsorships such as the FIFA World Cup™. Prior to Yingli, Judy was Assistant Vice President, Investment Research Analyst at Piper Jaffray & Co. covering Chinese cleantech and internet companies. Judy received her dual bachelor’s degrees in Business Administration and Japanese from the University of California at Berkeley. When not globetrotting, Judy loves spending time with her family and her daughter (pictured above), as well as playing tennis.
Head of Marketing, Yingli Americas
Based in San Francisco, Helena oversees all marketing and communications activities for Yingli Solar in North and South America. With nearly a decade of international marketing and communications experience in the tech sector, Helena entered to the solar industry in 2008 as Director of Marketing Communications for Recurrent Energy, where she helped launch the solar project development company shortly after inception. An avid cyclist, Helena is co-founder of OneSeven Cycling in San Francisco. She loves red wine, people who bring integrity to their work, and the blue-footed booby (although she has yet to see one in-person). She received her Bachelor of Arts degree from Dartmouth College, and was a Bosch Fellow in Erfurt, Germany.
Head of Marketing of Yingli Green Energy Japan
Based in Tokyo, Julian coordinates all marketing and communication activities for Yingli Japan. Julian has worked for several years in marketing, and was formerly a professional photographer. Growing up in Canada, he has a passion for the outdoors and sports, which has grown into a love for the environment. He hopes to slow global warming in order to save the glaciers and polar bears in Canada.
Marketing and Communications Manager, Yingli Americas
Tori coordinates public relations, grassroots marketing campaigns, and co-marketing initiatives with our partners across the Americas. With solar industry experience both upstream and downstream, Tori is as comfortable coaching a homeowner through the solar adoption process as she is pitching the merits of fluoropolymer backsheets. Hailing from San Francisco, California, Tori is passionate about making solar energy approachable, accessible, and affordable for all.
PR Specialist, Yingli Italia
Based in Rome, Caterina coordinates public relations and public affairs for Yingli Italia, spending most of her day engaging journalists, partners and customers to promote Yingli’s quality solar products. A skilled journalist with a passion for writing, blogging and social networking, Caterina is outgoing and talkative, and she believes that the virtual square is an extraordinarily powerful and effective forum to exchange stories among diverse communities and cultures. She hopes you will help us to build this space into a sun-loving digital community full of people who respect nature and want to make green energy more widespread all around the world!