For the fourth consecutive year, we are hosting the FC Bayern Munich Youth Cup: an international football competition for talented young football players around the world. The best of the best, recruited from preliminary local competitions, go on to compete at the Allianz Arena – the home of FC Bayern Munich.
The 2014 FIFA World Cup™ has already been praised as one of the greatest ever. It was powered by frequent goals, drama, shocking match results – and even solar energy. Now that the final numbers have been tallied and the results are in, we wanted to report back on our commitment to becoming the world’s first carbon neutral FIFA sponsor, as well as on the larger impact of our FIFA World Cup sponsorship.