maracana solar

Sustainability at the 2014 FIFA World Cup

By , in Soccer, Sponsorships
The 2014 FIFA World Cup™ has already been praised as one of the greatest ever. It was powered by frequent goals, drama, shocking match results – and even solar energy. Now that the final numbers have been tallied and the results are in, we wanted to report back on our commitment to becoming the world’s first carbon neutral FIFA sponsor, as well as on the larger impact of our FIFA World Cup sponsorship.